We don't just create employer brands for employers in the Middle East—we bring them to life.
We specialise in crafting employer brands that connect with talent on a human level, creating workplaces where people feel like they belong and are inspired to grow.
We build Talent brands that people want to work for
We dive deep into the employee experience to ensure your messaging resonates with both your current workforce and future talent. With our proven track record and the successes we’ve already achieved in the region, growing into the Middle East was a natural progression. Now, with our team based in Dubai, we’re ready to help you build brands that people want to work for.
We love to create wonderful work that works, and that's why we're making a home in the Middle East?
The Middle East is an incredible place, a region of awe-inspiring history, and growth that others can only dream of. Driven by the determination of far sighted leaders, a shift from oil-based economies to thriving sectors like tech, fintech, hospitality, and entertainment is the envy of the world. With this rapid evolution, the demand for top talent is skyrocketing, and exciting new career opportunities are emerging across the region.
But it’s not just about growth—it’s about telling your story. As organisations compete for talent, they need authentic, compelling narratives to stand out. That’s where Tonic comes in. We partner with businesses to understand their unique goals and talent strategies, turning insights into powerful stories that attract, engage, and retain the best people.
What can we do to help you? We'll use our experience, creativity and thinking to help you solve the talent problems that are getting in the way.
Research & insight
- Behaviour, nudge and choice architecture
- Talent analytics & Market data
- Employee and candidate survey
- Competitor analysis
Strategy
- Strategic frameworks for hiring success
- Actionable roadmaps for workforce goals
- Optimising processes for better alignment
- Adapting strategies to market dynamics
Employer Brand & EVP
- Building impactful brand awareness
- Recruitment communications strategies
- Transparent and clear internal comms
- Aligning culture with organisational goals
Purpose & Culture
- Defining purpose for organisational success
- Fostering an inclusive workplace culture
- Embedding values into business operations
- Supporting employee satisfaction initiatives
Mission, Vision & Values
- Inspiring and clear mission statements
- Vision to guide efforts at all levels
- Embedding values into daily operations
- Aligning actions with core organisational goals
Content Creation
- Engaging content for recruitment needs
- Tailored cross-platform content
- Using storytelling to inspire and engage
- Thought leadership to position your brand
Activation
- Campaigns to bring your brand to life
- Interactive and engaging live events
- Leveraging social platforms for impact
- Tracking performance for optimisation
Onboarding
- Seamless and engaging onboarding plans
- Building cultural understanding quickly
- Personalised journeys for new hires
- Continuous feedback to refine onboarding
Film & Photography
- Telling people stories powerfully
- Cinema standard brand hero films
- Showcasing employee experiences
- Aligning content with your strategic goals