About me
I’m passionate about bringing creativity into the everyday. Finding solutions to early talent challenges that haven’t been tried before, and being a trusted partner to the people I work with.
Earlier in my career, I led the original #marstweetshop campaign, an interactive vending machine that toured campuses, where students could tweet for prizes. At the time, it was an award winning, global first. Since then, I’ve delivered graduate, school leaver and emerging talent projects for both blue-chip organisations and start-ups right around the world. That includes graduate recruitment marketing for BNP Paribas, Tesco’s spring and autumn campaigns, campus activations for Shell, and onboarding experiences for organisations like Cognizant and Police Now.
I returned to Tonic in 2025 to lead our early talent function. My focus is on pushing boundaries and delivering work that has a clear, commercial impact.
Outside of work, I’m Player Manager for my local women’s football team. We’re currently mid-table in Division 3 of the Essex County Women’s League. Competitive, with plenty still to play for.
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